If there is one positive trend that the covid-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to face-to-face events.

Virtual events have proven to be a great ally for companies that intend to continue generating leads thanks to the benefits it offers to keep them connected.

In this note we are going to share 5 advantages of virtual events.

1. Lower cost

One of the main advantages of virtual events is a significant reduction in the cost and logistics of the event. Just imagine all the production expenses that a face-to-face event has: venue rental, catering, staff, screens, sound equipment, and much more. When the event is virtual all these costs disappear.

2. Real time interaction

Another advantage of organizing a virtual event is the wide and varied spectrum of opportunities to interact with your attendees. You have their full attention, so you can ask them questions and give them a chance to pose their response.

3. Accessibility

Attendees will be able to access an event online, regardless of their location, just have a device or computer equipment and a good internet connection. It’s a good opportunity to connect with a wider audience, even internationally, who might not have had the opportunity to meet your brand at a physical event.

4. Accurate audience analysis

Once the event is over, the data can be analyzed to better reach your audience. Thanks to technology, metrics are clearer and it is possible to have more controlled participation data. If your company wants to be part of an online event, using this technology can provide you with a great competitive advantage.

5. Immersive learning

Incorporating a digital learning experience into your event can provide attendees with greater value and a stronger learning experience.

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