What are hybrid events? And why you should implement them this year

Eventos híbridos

The crisis generated by Covid-19 has dealt a hard blow to the Meetings and Events Industry (MICE), which has been one of the most affected tourism sectors and one of those that will recover later.

The slow recovery of the sector will cause many associations and companies to look for alternatives to continue developing events safely, and although face-to-face meetings are not going to disappear since human interaction is fundamental, until the situation improves, technology can be an ally for organizers who want to develop meetings and events.

evento virtual

Hybrid events combine the physical world with the virtual world, resulting in more interactive and participatory events. Thanks to the inclusion of the virtual part in the face-to-face event, we obtain a greater reach since we can count on participants from all over the world without them having to travel.

Hybrid events allow real-time feedback from participants, providing relevant information that allows organizers to make strategic decisions about the development of the event itself.

Some of the advantages of hybrid events are the following:

  • Savings in time and money in travel for attendees and/or participants.
  • Larger audiences.
  • Easier to analyze the impact of the event.
  • Improved traffic in social networks.
  • It is more friendly for new generations.

Moreover, in times of pandemic, these advantages are added to these pluses:

  • Compliance with security measures without giving up greater audience reach.
  • Easier to move the event completely into cyberspace in case of new confinements.

Technologies that will boost tourism 2021

tendencias tecnológicas

One of the things that the pandemic accelerated globally was the use and development of technologies that allow travelers to make travel processes more efficient and less touching.

For this reason, tourism will be boosted by technological advances that allow from checking in without physical contact to finding new ways to interact with other people and request, for example, services in hotels, airplanes, or restaurants.

Voice command

The use of intelligent assistants that work through voice commands, such as Google Home or Alexa from Amazon, is becoming more and more widespread. This technology is being used in the accommodation spaces to control different devices, such as the television, the coffee machine, or the curtains, and thus make the stay more pleasant.

Comando de voz

Contactless technology

Contactless systems range from faster payment methods, booking services, scanning restaurant menus, and even checking in or opening rooms without the need for physical keys.

Natural Language Processing

To ensure an unparalleled guest experience, companies will increasingly turn to technologies such as artificial intelligence and Natural Language Processing, which analyze conversations and interactions with users to identify areas of opportunity that allow them to devise better services or operational processes.

Inteligencia artificial

Facial recognition

One of the technologies that are booming is facial recognition. Several airports in the world have chosen to use facial recognition at the boarding gates of planes so that people’s passports and boarding documents do not have to be checked by humans.

Together, these technologies could become an important catalyst to boost tourism and travel this 2021 and offer travelers greater security during their travels.