Wow effect is defined as the ability to surprise the client or attendee with an unexpected, surprising, shocking experience. This is done in order to distinguish yourself, stand out and provoke a new sensation: innovation, modernity, classicism, elegance, fun, etc.
Good experiences are prone to a greater cognitive process and are consolidated as more intense emotions, which allows them to last in the memory of your customers.
To achieve the effect, we must make use of skills and strategies that form a quality service:
- Interest in their needs
- Mastery of our emotions in customer service
- Service attitude
- Dynamism, smiling is the universal language.
Think about the age and tastes of the people in your segment, as they will allow you to select the most appropriate type of sport, culture or leisure activity.
Generally, the organizers rely on performance, but what we must take care of them, is that they transmit what we want to transmit.
Short distances in the show work better than a huge show on stage, since it brings people closer to another experience. Make your assistants protagonists, not everyone has seen the accountant singing.
Maybe we want to surprise them with a gourmet dinner, but it doesn’t have the same effect if they prepare it themselves. Take them out of their comfort zone, let them experiment. Nowadays it has become a trend to integrate wellness activities, for example.
Create an unforgettable space of fellowship, in a presentation of a high-end car model they were given within the welcome kit, a digital bracelet, which illuminated with a color. They were asked to group themselves by color and teams were formed. A projector then projected an image showing 3 cars, each with the color of the wristbands.
Volunteers were asked for and, from each team, one person came out and took their corresponding control and the race began. The prize for the winning team was a voucher for a free test drive of the company’s new car model.
Something as simple as the decoration that makes them feel the magic inside the place. Lights, colors, textures and staff are your allies.
Different catering service
Provide a personalized menu according to the occasion, something characteristic of the event, from something typical of the place to something representative with the company’s image in the dish.
It does not necessarily have to be something exclusive, but something that generates a good memory, here we can rely on something sentimental as a handicraft.
The best at the end
Our star wow effect always goes at the end, as we value events with a happy ending more positively.